Without proper forecasting, businesses are likely to fall prey to stock-outs or overstocked products.
Automating the transfer of information and purchasing processesĪccurate sales and inventory forecasting is crucial to the success of any business, but it’s a step that many wholesalers overlook. Providing purchase forecasts to your suppliers. If your shipment is in transit for 60 days instead of 50, for example, that’s more opportunities for something to go wrong. That means you’re making more sales in less time: it’s as simple as that.ĭigging a bit deeper, shorter lead times also mean less chance of disaster striking along the way. The quicker you receive your inventory, the faster you can offload it to your customers. It goes without saying that shorter lead times are preferable to lengthier ones. The many supply-chain related challenges modern wholesalers face include … Long and risk-heavy lead times The ever-increasing complexity of wholesale supply chains is becoming more and more problematic for retailers today. Moreover, you’ll also enable your team to maximize their ability to fulfill orders exactly to their customers’ liking. Eliminating salespeople promising the same stock to two different clients calls for the ability to differentiate between available stock versus committed stock … and to do so automatically the moment an order is placed.Īgain, this is where visibility comes in-not just for you as the owner or manager of a wholesale retailer-but for everyone involved in the order process.īy ensuring that your entire sales team has complete visibility of all order channels, you’ll minimize the number and severity of any missteps made throughout these processes. With multiple agents working with your many wholesale customers at any given time, it’s essential that they all stay on the same page-regardless of what channel they’re operating on.īecause dealing with wholesale customers involves much larger volumes of inventory, having real-time access to current stock levels is imperative. So, the onus is on your company to develop a system that allows your wholesale customers to get what they want from your brand-in the exact manner they expect to receive it.īy providing your wholesale customers with near autonomy as they go through your ordering and purchasing processes (while also making it easy for them to do so), customer acquisition and retention merge. Salesforce predicts that by 2020, 75% of B2B buyers will expect to not only receive a personalized experience from their wholesale suppliers, but also that this experience will be delivered dynamically and in real-time automation. The “typical” B2B buyer is becoming more and more like their B2C counterparts in a number of ways. 
Wholesale order management and customer expectations
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